Digital Marketing is the interactive marketing of products or services using digital innovation to identify the purchasers and convert them into regular clients. The concept of Digital Marketing is more effective, measurable, and result-oriented which makes it different from traditional marketing. The traditional way of marketing through billboards, radio and television commercials, through telephone calls, letters, where the internet is not available restrict your business promotion and client access and is also less quantifiable.

Digital Marketing is two-way communication in which businesses connect with customers and customers ask questions or give them feedback/suggestions to run it better. Digital marketing becomes more powerful because of the involvement of social websites, apps, chats, apps, and Email.

Digital Marketing Strategies:

The most successful business strategies used in digital marketing are:-

  1. Pay-Per-Click Advertising: Pay-per-click is a marketing strategy in which you pay for every click done by a user on your site. For example, Google Adwords is a kind of PPC advertising. Similarly, Facebook Ads are another kind of PPC advertising.
  2. Paid Search Advertising: Paid search advertising is one of the simplest ways that Google, Bing, and Yahoo all permit you to focus on potential customers who are actively looking for products and services.
  3. Search Engine Optimization: Search Engine Optimization (SEO) organically ranks pages or journal posts on your website. You don’t need to pay for each click directly. However, to rank pages at top of the search list takes time and energy.
  4. Social Media Marketing: Social media marketing is the organic way to use Twitter and Facebook to promote your business. Like, SEO, it also takes time to gain an audience however, it delivers cheaper results in long term.
  5. Content Marketing: Content marketing is another well-considered digital marketing approach that uses blog posts, videos, info-graphics, e-Books to create awareness, drive clicks, sales, or leads.

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